I am an Art Director & Multidisciplinary Designer in the fashion and footwear industry with over 15 years experience. I am a visual thinker who is very passionate about design; finding inspiration of everyday moments in life. I provide digital and print services from concept to final execution. My mission is to ensure a thorough design process and solution to meet the needs of the client through research, analysis, hard work, and determination to deliver strong visuals and attention to detail.

WORK EXPERIENCE

Digital Creative Concept Manager • March 2021 - Present • The Children’s Place, Secaucus, NJ

Leads ideation, development and execution of digital outlets, focusing on brands for Sugar & Jade, PJ Place, and Gymboree. Collaborates with creative leadership to align on concept strategies that employ best-practice tactics across digital channels. Maintains expert level knowledge of design, current and emerging techniques, and leverages expertise in brand strategies that resonate with consumers. Creates seasonal digital concept decks effectively to communicate creative strategy.

Senior Graphic Designer • September 2020 - March 2021 • FIGS, Santa Monica, CA

Lead the graphic design development and provide creative solutions to execute the FIGS visual identity across all digital and marketing campaigns. Create cohesive and on-brand designs for digital content and campaigns; contribute new and fresh concepts for all marketing touch points. Partner with graphic designers and copywriters to implement designs across 360 campaigns, inclusive of email, ecommerce, digital ads, social and internal materials. Assist in other design needs including digital production, retouching, and compositing. Assist with photoshoots or other on-set production needs when necessary. Stay up-to-date with trends in graphic design, fashion, ecommerce, art, and photography. Design for print or offline creative when necessary.

Senior Graphic Designer • January 2013 - September 2020 • Lucky Brand, Los Angeles, CA

I designed and produced graphics for the Creative Services Department. I collaborated with cross functional teams to execute designs based on creative requests for the Digital and Print Teams. These projects included emails, landing pages, ads, social, lookbooks, editorial marketing, OOH, packaging, direct mail, retail, trade shows, showrooms, wholesale, and licensing.

Art Director • March 2006 - December 2012 • Skechers USA, Manhattan Beach, CA

Developed creative solutions, orchestrating all phases of design from concept to final execution. Projects included digital, advertising, retail, P.O.P., packaging, branding, trades hows, lookbooks, catalogs, and other marketing collateral. Worked closely with the Creative Director and other Art Directors to manage a team of 36 graphic, web, and production designers. I efficiently delivered high quality designs while meeting tight deadlines. I art directed photoshoots, which involved concept, casting, styling, scouting, props, photo selection, and retouching. Brands under the Skechers umbrella include: Zoo York, Ecko Unlimited, Ecko Red, Kitson, Mark Nason, 310, Punk Rose, Bebe, and the main divisions for kids, mens, womens, and fitness.

Art Director • September 2001 - November 2006 • Clear Channel Outdoor, Los Angeles, CA

I designed and executed concepts and layouts for outdoor advertising and marketing collateral (invites, promotional items, and brochures). These items were designed for national and local accounts.

Junior Designer • January 2004 - December 2004 (Freelance) • Associated Students UCLA, Los Angeles, CA

I designed and produced collateral material for the UCLA Stores, which included retail store signs, window displays, special events, mailers, catalogs, P.O.P., and other projects that come up throughout the year. I managed the department archives and files by keeping it current and organized.

EDUCATION

UCLA Extensions - Social Media Marketing

Art Center College of Design, Pasadena - Night Program Digital Media

California State University, Long Beach - Bachelors of Arts Degree in Art, emphasis in Graphic Design

Long Beach City College - Associate of Arts Degree, Liberal Arts

ACHIEVEMENTS

Skechers USA - Glow Spring 2011 Campaign featured in Le Book

Skechers USA - Fashion Brochures 2010 American Graphic Design Award

Skechers Sport - Women’s Lookbook 2008 American Graphic Design Award

Skechers Active - Cubes Spring 2006 Campaign featured in Le Book

COMPUTER SKILLS

Adobe CC PhotoShop, InDesign, Illustrator, and Microsoft Office. Working knowledge of Global Edit, Capture One, Lightroom, Sketch, XD, and After Effects.